Skincare and beauty, today
Every ad script ships as a labeled test.
Paste a product page. Klipquill returns 3 angles free, then writes 9 shoot-ready Variants against them — each one naming what it will teach you.
3 minutes, start to Pack
One field in, a test round out.
- 1
Paste the product page
Klipquill reads it in about 10 seconds: product, price, claims, audience, two review lines. Every field is editable.
- 2
Get the Angle map free
3 angles, each with the objection it attacks and one hook line. No signup, no email required to see it.
- 3
Buy the Pack
9 Variants: 3 angles x 3 hook types. Hook line, shot direction, on-screen text, CTA, and a suggested ad name for each.
- 4
Report what won
Log spend, hook rate and CPA or ROAS in a minute. The next Pack starts from the winner, and reporting takes $10 off.
Free, before any payment
The Angle map. 3 arguments, not 3 paragraphs.
Each angle names the objection it attacks and quotes the review line on the product page that suggested it. This is the proof, and it costs nothing to see.
Barrier repair, not another actives claim
Objection: "I already have a vitamin C serum, why add this."
"I stopped counting actives and started checking my barrier instead."
From the product page: "First serum that didn't sting or purge me."
Visible result inside one bottle
Objection: "Serums take three months to show anything."
"Day 12, same lighting, same face wash. Only this changed."
From the product page: "Noticed less redness by the second week."
Price per use versus the derm visit
Objection: "$58 feels steep for a serum I haven't tried."
"One bottle lasts 10 weeks. My dermatologist copay doesn't."
From the product page: "Lasted longer than the $90 one it replaced."
Sample Angle map shown for illustration, built from a fictional serum page. Yours reads your own product, price, audience and reviews.
The Pack, 9 Variants
9 Variants. Nothing left to guess.
Each of the 9 Variants is a labeled experiment, not a paragraph of copy. Grouped by Angle, so a media buyer can see the whole test round at a glance.
Barrier repair, not another actives claim
- Hook type
- Skeptic testimonial
- Objection
- "I already have a vitamin C serum."
- Hook line
- "I stopped counting actives and started checking my barrier."
- Shot direction
- Scene 1: bathroom mirror, no makeup. Scene 2: hand pump, close on texture. Scene 3: to camera, direct.
- On-screen text
- "3 actives I dropped" / "This is the one I kept"
- CTA
- Link in bio — 10-week bottle
- Suggested ad name
- skeptic-testimonial_barrier-repair_v1
- What this teaches
- Whether a barrier-first claim beats an actives-count claim for this audience.
Sample Variant shown for illustration, written against a fictional serum page. A Pack holds 9 of these, grouped by 3 angles.
Pack credits, never expire
Pay once. No plan to pick.
One credit buys one Pack. No subscription, no seat count. Buy 10 at once and they sit in your workspace until you spend them.
How a Pack is delivered right now
The Workspace is not open yet, so a Pack is written for you and sent by email.
After checkout we email you within one business day for the product page, price, audience and offer. The 9 Variants come back in that thread.
Extra credits wait in your name until you ask for the next round.
Every pack includes
- 9 Variants per Pack, grouped by 3 angles
- Shot direction, on-screen text and CTA for each
- Suggested ad name encoding angle and hook type
- Written as a brief you can paste straight into Ads Manager
If a Pack is not usable, reply to the email and we refund it in full within one business day.
The Evidence base
Built from reported results, not scraped ads.
Every reported result adds to an aggregated, anonymised record of what has actually won in skincare. No ad-spy subscription, no external data licence — the buyers who report results are the data.
“What's winning in skincare” draws on the same base: hook types ranked by reported hook rate, sample size printed next to every rank, and no rank published on fewer than 20 reported Variants.
Illustrative chart. The quarterly report publishes sample sizes alongside every rank.
Report results, get $10 off
The next Pack starts from what won.
5 days after a Pack ships, one short mail asks for spend, hook rate and CPA or ROAS on whatever you actually ran. Blank rows are fine — nothing is required except one Variant's numbers.
The Brand file updates immediately: which angle won, which hook types are retired.
A $10 credit lands on your next Pack the moment you submit.
Your hook rate is placed against the Evidence base for skincare, in one sentence.
Report results
Brand file: fictional serum, sample data
| Variant | Spend | Hook rate | Result |
|---|---|---|---|
| skeptic-testimonial_barrier-repair_v1 | $210 | 38% | CPA $19 |
| before-mirror_visible-result_v1 | $180 | 31% | CPA $24 |
| cost-reframe_price-per-use_v1 | — | — | not run |
Winning angle: barrier repair
$10 credit applied to your next Pack
Paste a page. See the angles free.
No signup before value. No card until you buy the Pack. Rate limit: 3 angle maps a day per workspace.
Build angle map